The company has enjoyed a great creditability in the industry. It has also owned many high-quality resource channels and an extremely strong capability for film production. Adhering to the principle of the content being the supreme, the company has conducted the accurate positioning based on the IP features. It aims to focus on the development and operation of the whole IP industrial chain, enhance the IP influence and improve the ability for value realization.
As of now, the company has formed a partnership with over 60 writers, about 40 percent of them being the most famous writers in China. It has collected over 100 high-quality IP and about 30 key projects for film production, including A mute antique shop, The Treasure Guardians, The road to awake, A Chinese Ghost Story, The dark lord, Card Man, Holy King and Devil's rule series. The company has also formed a long-term positive relationship with many famous writers in China, such as Tangjia Sanshao, Xuanse, Hudie Lan, Yueguan, Tiaowu, Fangxiang, Mengrushenji, Aoerliang Kaoxunyubao ,Miujuan and Su Xiaolan. On the strength of the long-term strategic cooperation, it has sought to explore the overseas market mainly in Japan and the USA. It has been exploring the new possibilities and creating the unique brand culture.